JAWS is taking a major strategic step forward, with the aim of boosting its performance, streamlining its operations, and consolidating its position as a benchmark player in the high-end packraft and technical bags market.
By 2026, a new, modern, multi-purpose site will be in place. Designed as a genuine growth gas pedal, it will bring together all the company’s key functions in a single location, in order to reduce lead times, optimize product development and further enhance the customer experience.
This new-generation site will integrate:
- An R&D & Innovation office equipped with rapid prototyping tools, advanced hydrodynamic analysis and real-life test benches to validate product performance and reliability.
- A centralized logistics center for optimized inventory management, guaranteeing greater availability and faster shipping.
- A precision welding workshop using hot-air and high-frequency technologies, ensuring assemblies of exemplary reliability and durability.
- A high-performance after-sales workshop with full tracking and tracing capabilities, capable of diagnosing and repairing problems in record time.
This configuration will enable JAWS to significantly reduce time-to-market, increase product reliability and offer exemplary responsiveness to its customers, be they sportsmen, professionals or experts.
An ambitious roadmap
JAWS pursues a demanding program of continuous improvement:
- 3 new packrafts, including a model designed to rival the best kayaks, even in high-river competition.
- 5 new canyoning packs with enhanced technical features.
- 12 new models in a new range: the FUGU, watertight bags incorporating a rigid plug system, designed for both extreme expeditions and demanding urban use.
FUGU represents a real breakthrough in its category, combining efficiency, visibility and innovation. Their design, protected in Europe and America, confirms JAWS’ technological and creative lead.
Leadership built on excellence and human capital
Behind this dynamic are passionate and determined teams.
The 2024 and 2025 seasons were marked by major breakthroughs, including a strategic fund-raising round that brought in top-tier partners, notably the Hermès Family Office and the Bénéteau family.
This financial and industrial support strengthens JAWS’ ability to invest serenely in its innovation projects, optimize its processes and accelerate its deployment in new markets.
JAWS is moving forward with a solid foundation, a clear vision and unwavering determination
Their ambition: to continue pushing back the boundaries of design and performance, to occupy a leading position on the European scene, in both the high-end packraft and technical bag markets.
Website: https://www.jaws-expe.com
Youtube: https://www.youtube.com/@jaws_officiel
Instagram: https://www.instagram.com/jaws_expe/
Contact: Eric Colcombet, info@jaws-expe.com
