Too Close for Comfort Sticky

Too Close for Comfort Sticky

Drawing the line between Inspiration and Imitation This fall, brands came under fire for designs that felt a little too familiar. While far from the first (or last) time a “copy cat” call sounded, it raises the question, where do…
 Rising Above the Rest Sticky

Rising Above the Rest Sticky

“Move over SUP. There’s a new board in town.“ Since the beginning of the SUP industry, market participants have wondered how long the popularity of stand-up paddling will last. Are we nearing the end, or will foiling’s rise renew enthusiasm…
 Closing the Diversity Gap Sticky

Closing the Diversity Gap Sticky

For years now, it has been widely agreed that prices need to increase for the industry (and our dealers!) to survive. Those prices are now up, but are they the answer to the initial problem?   The past decade has…