Presenting the Stand Up Paddle product range featured at the Paddle Sports Show in Lyon.

AFTER THE HYPE: WHY KAYAK MANUFACTURERS SHOULD PAY ATTENTION TO PADDLEBOARDING
After years of rapid growth, the stand-up paddleboarding market is slowing down. Some companies see this as the end of the boom, but demand isn’t disappearing; SUP remains one of the easiest ways for newcomers to get into paddlesports. Rather