Rounding up all of the SUP brands and products of this year’s show is a mission! Anna walks us through all that’s there to see! Only at the Paddle Sports Show 2022 in Lyon, France.

AFTER THE HYPE: WHY KAYAK MANUFACTURERS SHOULD PAY ATTENTION TO PADDLEBOARDING
After years of rapid growth, the stand-up paddleboarding market is slowing down. Some companies see this as the end of the boom, but demand isn’t disappearing; SUP remains one of the easiest ways for newcomers to get into paddlesports. Rather