the paddle sports INDUSTRY news PLATFORM
the paddle sports INDUSTRY news PLATFORM
NEW RELEASE: PEAKUK’S UPDATED MARATHON RACER PFD
Originally designed for paddlers looking for a low profile, high performance fit but with plenty of storage and hydration options, the Marathon Racer has proven
INDUSTRY NEWS: Kokatat strikes gold! Paddlesports leader celebrates 50th anniversary in 2021
Launches new GORE-TEX PRO styles and Anniversary Capsule Collection ARCATA, CA – Steve O’Meara started Kokatat, then Blue Puma, in 1971 purely as a way to
INDUSTRY NEWS: RIFT PADDLES – A NEW HUNGARIAN CONCEPT PADDLE
Best Paddle is a Hungarian startup established in 2016 by a team of sport and business professionals and academic researchers. “Around 40 years ago, wing paddles were
INDUSTRY NEWS: LEVEL SIX OWNER STIG LARSSON UNBOXING COUNTERFEIT DRY SUIT FOUND ON AMAZON
Unreal video featuring Level Six founder Stig Larsson, unboxing a counterfeit Dry Suit that he bought on Amazon from a brand that was copying not
MAGAZINE: RE-PACKAGING the PADDLESPORTS INDUSTRY, Taking the first step towards reducing plastic
As companies seek to reduce waste and become more environmentally-friendly, a good place to start is not with the goods themselves but with how they
NEW RELEASE: SPADE KAYAKS ANNOUNCES NEW RIVER PLAY LINE
The Austrian Based Company announced recently the release of two River-Play models, the Bliss and the Joker. Bliss Spade Pro-rider Matze Brustmann: “This is what
MAGAZINE: THE ENTRY OF EXTREME SLALOM IN THE OLYMPIC GAMES PROGRAM, A GOOD THING?…
With the recent International Canoe Federation (ICF) board vote to include men’s and women’s Extreme Slalom at the 2024 Paris Olympics, whitewater is poised to
NEW RELEASE: AZTRON 2021 FOIL BOARD & WING LINE
Aztron announces a brand new range of foil boards and associated equipment. Hard boards, inflatables boards, wings, foils & fins, this collection has it all.
NEW RELEASE: PRIJON’S 2021 NEW BOATS & PADDLES
For 2021 PRIJON announced the release of a new rec boat – the Prilite Vellamo, a river-play whitewater boat – the Pike – and a
NEW RELEASE: THE FURIO & the FREE 100, SECUMAR’S NEW IMPACT VEST & SAFETY BELT
By Anne Fick, Secumar’s PR ManagerAfter an unusual year, with all its Coronavirus related limitations, but yet with many newly acquired watersports friends – one
MAGAZINE: BETTER FOR THE ENVIRONMENT, BETTER FOR YOU – The benefits of products built to last a lifetime
Paddlesport companies are currently striving to find ways to reduce their environmental impact, from improving manufacturing processes and reducing plastic to partnering with organizations focused
MAGAZINE: “WILL WORK FOR GEAR” – The Role of the Pro Paddler in the Age of Social Media
In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it
MAGAZINE: FOILING INTO THE FUTURE – Why the Increasing Popularity of Foiling Benefits SUP
Foiling is changing the SUP Game, opening up more days on the water, and, hopefully, attracting more people to the sport. “The first time the
INTERVIEW: BENOIT TREGUILLY, Marketing Manager, Tahe Outdoors (Formerly Bic Sports)
This autumn, long-time water sports market leader Bic Sport announced a name change, ending a 40-year brand identity in the fields of water and paddlesports.
MAGAZINE: THE RETURN OF THE PRE-ORDER – An increased demand for paddlesport products leads more pre-orders than ever before
With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever, bringing
