Swiss brand Indiana Paddle & Surf has successfully launched a crowd-investing campaign on Conda.ch, quickly surpassing its initial goal of 100,000 Swiss francs. With over 70 investors on board, the campaign aims to raise 500,000 Swiss francs by the end of July to fund strategic growth initiatives and international expansion.
Indiana Paddle & Surf will use the campaign funds, which will represent up to 8% of its share stake, to make extensive investments, including the recruitment of additional staff, research and development, production, expansion of the web store, marketing and international expansion. There will also be a focus on tapping into the European market where, this season, the brand has been offering attractive prices and supreme value for money.
Future-oriented product strategy
Indiana Paddle & Surf continues to rely on its proven inflatable and hardboard SUPs and is also expanding its foiling range, focusing on pump foiling, wing foiling and downwind foiling, to offer customers a wide range of innovative water sports products and maximum fun on the water.
Investors as brand ambassadors
In the long term, customers, stores and competence centres will be retained as preferred shareholders and through a swarm strategy will support the brand and promote sales via a voucher program. Shareholders will also benefit from discounts on equipment, a voucher system with commissions, dividends and the right to have a say at the Annual General Meeting.
“Our crowd investing campaign is an important step in making Indiana Paddle & Surf future proof. We are delighted that over 70 investors have already recognised our potential and are supporting us on this path,” says Maurus Strobel, CEO of White Wave AG, which is behind the Indiana Paddle & Surf brand.
About White Wave AG
White Wave AG has been active in the water sports business with the Indiana Paddle & Surf brand since 2010 and has sold over 50,000 boards, generating total sales of nearly CHF 30 million. The main sales channel is the company’s own webshop, www.indiana-paddlesurf.com, with dispatch warehouses in Embrach, in Switzerland and Lekkerkerk, in the Netherlands. As well as specialist retailers, water sports stations and marketplaces, supported by a competent sales team in Switzerland, Germany and Austria. There are also 60 ambassadors who promote the brand. White Wave AG, based in Oberrieden, on the left bank of Lake Zurich, employs five staff members from the region.
Further information on the crowd-investing campaign can be found at www.conda.ch/indiana
Website – https://indiana-paddlesurf.com/
