How Tourism Contributes to the Development of Paddle Sports(French speaking)

Every year, millions of tourists explore Europe’s rivers and coastlines in canoes and kayaks. Yet, club-based and structured participation in paddle sports struggles to grow, and national federations face difficulties expanding their membership.Could we imagine a stronger connection between commercial operators and federations, which sometimes struggle to communicate but share many common interests: river and sea preservation, outreach to potential participants, media exposure, and more?

Round table guests: Jean-Luc Rigaut (Former Mayor of Annecy and Vice-President of FFCK, in charge of tourism relations and development), Jean Pinard (Tourism progress consultant and former Director of the Occitanie Regional Tourism Committee), Damien Garaud Directeur marketing/communicat et RTM, Jean Yves Lapeyrere, President de l’EC-OE (Europen Conferation of Outdoor Employers), Yohann Heurttevent President, National Professional Federation of Canoe and Kayak Rental Companies

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