{"id":17541,"date":"2026-08-19T11:26:46","date_gmt":"2026-08-19T09:26:46","guid":{"rendered":"https:\/\/thepaddlesportshow.com\/?p=17541"},"modified":"2026-08-19T11:28:01","modified_gmt":"2026-08-19T09:28:01","slug":"kokatat-appoints-ted-keyes-head-of-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/thepaddlesportshow.com\/fr\/kokatat-appoints-ted-keyes-head-of-sales-and-marketing\/","title":{"rendered":"Kokatat Appoints Ted Keyes Head of Sales and Marketing"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-1024x576.png\" alt=\"\" class=\"wp-image-17542\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-1024x576.png 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-300x169.png 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-768x432.png 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-1536x864.png 1536w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing-18x10.png 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Kokatat-Appoints-Ted-Keyes-Head-of-Sales-and-Marketing.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kokatat just announced the appointment of Ted Keyes as Head of Sales and Marketing alongside a new sales structure for the brand in Canada.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keyes will lead Kokatat\u2019s sales and marketing strategy, dealer development and go-to-market initiatives for the paddlesports and outdoor markets. He brings more than 32 years of outdoor industry sales experience, including 25 years representing Kokatat. His career as a manufacturer\u2019s sales representative has been rooted in paddlesports, with additional experience in the mountain bike and outdoor markets representing brands including adidas, Five Ten and Shimano Bike USA. Keyes has also served with the paddlesports industry trade organization.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs I thought about who could join Kokatat and help take the business to the next level, someone who understands the brand, knows the paddlesports industry and shares our passion for what Kokatat represents, one name kept coming up: Ted Keyes,\u201d said Mark Branagh, President of Kokatat. \u201cTed knows our dealers, our industry and this brand exceptionally well. I\u2019m thrilled to have him join the team and bring that experience to Kokatat in a new way.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cKokatat makes some of the best paddlesports products in the world, but what has always made the company truly special to me is the people behind those products,\u201d said Keyes. \u201cAfter working alongside many of them for all these years, they feel like family, and I\u2019m genuinely excited to join them in Arcata.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"794\" height=\"1024\" src=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color-794x1024.jpg\" alt=\"\" class=\"wp-image-17543\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color-794x1024.jpg 794w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color-233x300.jpg 233w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color-768x990.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color-9x12.jpg 9w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/08\/Ted-Keyes-_headshot-Color.jpg 888w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kokatat Strengthens Canadian Sales Structure<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the new structure, Nathan Rayment, Canadian Sales Director for Mustang Survival, will assume responsibility for Kokatat Canada, providing coordinated sales leadership for the two brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first phase of the alignment will extend Kokatat representation through two agencies currently representing Mustang Survival in Eastern Canada: Tuftscove Marketing in the Canadian Maritimes and Groupe Ostiguy in Ontario and Quebec. The second phase will address Western Canada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBringing Kokatat into our Canadian sales organization is a natural fit and a great opportunity to strengthen both brands,\u201d said Rayment. \u201cOur sales representatives have strong relationships with retailers across Canada and a deep understanding of the market. Adding Kokatat to their portfolios allows us to better support our dealers, create new opportunities for growth, and build stronger connections across two highly complementary brands.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in Arcata, California, Kokatat designs and manufactures technical paddle sports apparel and equipment for paddlers operating in some of the world\u2019s most demanding environments. Kokatat joined Wing Group in 2026. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>To learn more, visit <a href=\"https:\/\/kokatat.com\/supernova-angler-semi-dry-suit-gore-tex-pro\/\">Kokatat.com<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Kokatat just announced the appointment of Ted Keyes as Head of Sales and Marketing alongside a new sales structure for the brand in Canada. Keyes will lead Kokatat\u2019s sales and marketing strategy, dealer development and go-to-market initiatives for the paddlesports and outdoor markets. He brings more than 32 years of outdoor industry sales experience, including [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,23],"tags":[],"class_list":["post-17541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kokatat Appoints Ted Keyes Head of Sales and Marketing - The Paddle Sport Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepaddlesportshow.com\/fr\/kokatat-appoints-ted-keyes-head-of-sales-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kokatat Appoints Ted Keyes Head of Sales and Marketing - The Paddle Sport Show\" \/>\n<meta property=\"og:description\" content=\"Kokatat just announced the appointment of Ted Keyes as Head of Sales and Marketing alongside a new sales structure for the brand in Canada. 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