{"id":16904,"date":"2026-06-02T17:49:57","date_gmt":"2026-06-02T15:49:57","guid":{"rendered":"https:\/\/thepaddlesportshow.com\/?p=16904"},"modified":"2026-06-02T17:49:59","modified_gmt":"2026-06-02T15:49:59","slug":"pelican-breaks-paddlesports-codes-with-bold-new-creative-direction-and-humor-driven-campaigns","status":"publish","type":"post","link":"https:\/\/thepaddlesportshow.com\/fr\/pelican-breaks-paddlesports-codes-with-bold-new-creative-direction-and-humor-driven-campaigns\/","title":{"rendered":"Pelican Breaks Paddlesports Codes with Bold New Creative Direction and Humor-Driven Campaigns"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-1024x645.png\" alt=\"\" class=\"wp-image-16905\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-1024x645.png 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-300x189.png 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-768x484.png 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-1536x968.png 1536w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image-18x12.png 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2026\/06\/Pelican-Image.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pelican Intl, the world leader in paddlesports, is announcing a major strategic pivot for 2026. Moving beyond traditional product launches, the Pelican brand is redefining its identity with a bold, authentic, and &#8220;unfiltered&#8221; creative approach designed to democratize the water and welcome a new generation of paddlers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the industry evolves, Pelican\u2019s 2026 vision focuses on stripping away the intimidation factor often associated with outdoor sports. The ambition is to inject a fresh energy into the market by prioritizing human connection, spontaneity, and accessibility over technical jargon.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pelican | So Easy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ZuEWjmnElVI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Our goal this year is to reach people who might not naturally see themselves in the world of paddlesports,&#8221; says Marc-Antoine Montbleau, Head of\u202fMarketing\u202fat Pelican Intl. &#8220;We want to make the experience more human and inviting than ever. We\u2019re moving away from the typical &#8216;polished, performance-driven&#8217; imagery to show the fun, spontaneous, and sometimes absurd reality of being on the water. It\u2019s about pure pleasure and creating memories, no matter your skill level.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To anchor this vision, Pelican has launched two flagship campaigns that challenge industry norms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&#8220;So Easy&#8221; (Recreational Segment):<\/strong> This campaign targets newcomers by emphasizing how simple and fun kayaking can be. The centerpiece is a parodic, self-deprecating nod to <em>Titanic<\/em>, proving that the brand doesn&#8217;t take itself too seriously while highlighting the effortless nature of Pelican products. <a href=\"https:\/\/www.youtube.com\/watch?v=ZuEWjmnElVI\">Watch the &#8220;So Easy&#8221; Campaign Video<\/a><\/li>\n\n\n\n<li><strong>&#8220;Catch &amp; Share&#8221; (Fishing Segment):<\/strong> Shifting away from the &#8220;trophy-only&#8221; narrative, this campaign focuses on authenticity. It celebrates the stories, the mishaps, and the camaraderie of a day on the water, acknowledging that the memory is often as significant as the catch itself. <a href=\"https:\/\/www.youtube.com\/watch?v=UAg1msuiySE\">Watch the &#8220;Catch &amp; Share&#8221; Campaign Video<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"CATCH &amp; Share\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UAg1msuiySE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">By utilizing high-quality cinematography paired with a humorous and relatable tone, Pelican aims to spark conversations and inspire those who have never considered a kayak or SUP to get out and explore their local waterways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;At the end of the day, we want to transmit the pure joy of being on the water,&#8221; adds Montbleau. &#8220;Whether it\u2019s discovering a new corner of your region or sharing a laugh with friends, Pelican is there to make those moments possible for everyone.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 campaigns are currently rolling out across major North American broadcast and digital platforms, including premium streaming services.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.paddlerguide.com\/wp-content\/uploads\/2026\/06\/pelican-image-2.png\"><img decoding=\"async\" src=\"https:\/\/www.paddlerguide.com\/wp-content\/uploads\/2026\/06\/pelican-image-2-1030x579.png\" alt=\"\" class=\"wp-image-110105\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For more info about Pelican, visit their <strong><a href=\"https:\/\/www.confluenceoutdoor.com\/pages\/pelican\">website<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pelican Intl, the world leader in paddlesports, is announcing a major strategic pivot for 2026. Moving beyond traditional product launches, the Pelican brand is redefining its identity with a bold, authentic, and &#8220;unfiltered&#8221; creative approach designed to democratize the water and welcome a new generation of paddlers. As the industry evolves, Pelican\u2019s 2026 vision focuses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16905,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[756,23],"tags":[806],"class_list":["post-16904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inflatable","category-press-release","tag-pelican"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pelican Breaks Paddlesports Codes with Bold New Creative Direction and Humor-Driven Campaigns - The Paddle Sport Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepaddlesportshow.com\/fr\/pelican-breaks-paddlesports-codes-with-bold-new-creative-direction-and-humor-driven-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pelican Breaks Paddlesports Codes with Bold New Creative Direction and Humor-Driven Campaigns - The Paddle Sport Show\" \/>\n<meta property=\"og:description\" content=\"Pelican Intl, the world leader in paddlesports, is announcing a major strategic pivot for 2026. 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