{"id":1677,"date":"2021-02-22T12:52:34","date_gmt":"2021-02-22T11:52:34","guid":{"rendered":"https:\/\/www.thepaddlesportshow.com\/?p=1677"},"modified":"2021-02-23T10:50:41","modified_gmt":"2021-02-23T09:50:41","slug":"industry-news-california-watersport-collective-acquires-california-canoe-and-kayak-to-become-premier-whitewater-school-on-the-american-river","status":"publish","type":"post","link":"https:\/\/thepaddlesportshow.com\/fr\/industry-news-california-watersport-collective-acquires-california-canoe-and-kayak-to-become-premier-whitewater-school-on-the-american-river\/","title":{"rendered":"INDUSTRY NEWS: California Watersport Collective Acquires California Canoe and Kayak to Become Premier Whitewater School on The American River"},"content":{"rendered":"<p class=\"has-text-color has-medium-font-size\" style=\"color:#0071a1\"><strong>Coloma, CA \u2013 Today the owners of California Watersport Collective and California Canoe &amp; Kayak are jointly announcing a passing of the baton as the Cali Collective acquires CCK to become the central whitewater paddling school on the American River.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-1008x1024.jpeg\" alt=\"\" class=\"wp-image-1678\" width=\"228\" height=\"232\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-1008x1024.jpeg 1008w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-295x300.jpeg 295w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-768x780.jpeg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-1512x1536.jpeg 1512w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-2016x2048.jpeg 2016w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/CWC_color-12x12.jpeg 12w\" sizes=\"(max-width: 228px) 100vw, 228px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-black-color has-text-color\">Based on the South Fork American River \u2013 one of the most popular whitewater rafting destinations in country \u2013 and in the heart of Coloma, CA, the CCK whitewater school has been a central hub for whitewater instruction for more than 4 decades. With easy access and rapids ranging from Class II to Class V, the South Fork American has something to offer any boater. Keith Miller, Owner of California Canoe &amp; Kayak, is deservedly proud of his legacy in the paddling community. CCK will continue to operate in its San Francisco Bay locations.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-1024x576.jpg\" alt=\"\" class=\"wp-image-1679\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-1024x576.jpg 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-300x169.jpg 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-768x432.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-1536x864.jpg 1536w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655-16x9.jpg 16w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_9655.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#0071a1\"><strong><em>\u201cWhitewater paddling and instruction has been my passion since the &#8217;70&#8217;s and remains so to this day,\u201d said Miller. \u201cOver the past 40+ years I have accomplished what I sought to achieve: teaching a life-enriching activity, creating river and environmental advocates, expanding the river community and supporting local and national river access and protection organizations like Friends of the River and American Whitewater. During this time period CCK has been unmatched in its commitment to our sport.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">California Watersport Collective Founder Melissa DeMarie is excited about the expansion of her vision but equally honored to be taking the baton to carry on the CCK legacy in Coloma.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-1024x1024.jpeg\" alt=\"\" class=\"wp-image-1680\" width=\"365\" height=\"365\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-1024x1024.jpeg 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-300x300.jpeg 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-150x150.jpeg 150w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-768x768.jpeg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-1536x1536.jpeg 1536w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-2048x2048.jpeg 2048w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/Melissa-DeMarie_California-Watersport-Collective_Cali-collective_whitewater_kayak-instruction-12x12.jpeg 12w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#0071a1\"><strong><em>\u201cCali Collective has tapped into a long-overdue need within the paddle sports community to address adventure sports from a more inclusive perspective,\u201d says DeMarie. \u201cBecause of the strong response from our loyal and growing family of students, we\u2019ve been able to expand our clinics and trips in California, Oregon, Washington, Idaho and even Chile. The acquisition of the California Canoe &amp; Kayak whitewater school and its integration into CWC seems like a very natural progression. I\u2019m honored to continue the CCK legacy of outstanding instruction for all paddlers.\u201d<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Founded in 2015, Cali Collective, as it is affectionately known, began as a local initiative to cultivate a strong community of female whitewater paddlers in Northern California. Since its inception, CWC has grown exponentially and its programming now includes paddlers from all demographics and all disciplines including whitewater and sea kayaking, standup paddleboarding, a youth program, as well as community outreach.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">DeMarie has hinted there is more news to come about making this location in downtown Coloma a community hub for more than just paddle sports. \u201cStay tuned!\u201d is all she will say for now, with an entrepreneurial twinkle in her eye!<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Cali Collective sponsors were also quick to weigh in on the potential for this venture. Taylor Robertson, Director of Sales and Marketing at Werner Paddles gave his vote of confidence. \u201cCali Collective\u2019s Melissa DeMarie is at the forefront of kayak instruction and she works tirelessly to share her love of the water with others,\u201d said Robertson. \u201cThe acquisition of the California Canoe &amp; Kayak whitewater school, and their location in Coloma, CA will only broaden her reach within the whitewater mecca of the South Fork of the American River.\u201d<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Kokatat Brand Manager Shannon Finch agrees. \u201cAs both a sponsor and an instructor for her program, I was blown away by the passion and commitment that CWC brings to the participants,\u201d said Finch. \u201cThe news that they will be the central school on The American River is absolutely wonderful! K\u014dkatat is lucky to provide support and hang on for the ride!\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-812x1024.jpg\" alt=\"\" class=\"wp-image-1681\" width=\"365\" height=\"460\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-812x1024.jpg 812w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-238x300.jpg 238w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-768x968.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-1219x1536.jpg 1219w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-1625x2048.jpg 1625w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-10x12.jpg 10w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2021\/02\/IMG_3304-scaled.jpg 2031w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Coloma, CA \u2013 Today the owners of California Watersport Collective and California Canoe &amp; Kayak are jointly announcing a passing of the baton as the Cali Collective acquires CCK to become the central whitewater paddling school on the American River. Based on the South Fork American River \u2013 one of the most popular whitewater rafting [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[145,142,146,144,143],"class_list":["post-1677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-american-river","tag-california-watersports-collective","tag-melissa-demarie","tag-school","tag-whitewater"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INDUSTRY NEWS: California Watersport Collective Acquires California Canoe and Kayak to Become Premier Whitewater School on The American River - The Paddle Sport Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepaddlesportshow.com\/fr\/industry-news-california-watersport-collective-acquires-california-canoe-and-kayak-to-become-premier-whitewater-school-on-the-american-river\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INDUSTRY NEWS: California Watersport Collective Acquires California Canoe and Kayak to Become Premier Whitewater School on The American River - The Paddle Sport Show\" \/>\n<meta property=\"og:description\" content=\"Coloma, CA \u2013 Today the owners of California Watersport Collective and California Canoe &amp; Kayak are jointly announcing a passing of the baton as the Cali Collective acquires CCK to become the central whitewater paddling school on the American River. 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