{"id":13822,"date":"2025-08-12T11:27:26","date_gmt":"2025-08-12T09:27:26","guid":{"rendered":"https:\/\/www.thepaddlesportshow.com\/?p=13822"},"modified":"2025-08-12T11:35:47","modified_gmt":"2025-08-12T09:35:47","slug":"jaws-enters-a-new-era-of-modernization-and-innovation","status":"publish","type":"post","link":"https:\/\/thepaddlesportshow.com\/fr\/jaws-enters-a-new-era-of-modernization-and-innovation\/","title":{"rendered":"JAWS enters a new era of modernization and innovation"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1-1024x700.jpg\" alt=\"\" class=\"wp-image-13985\" style=\"width:896px;height:auto\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1-1024x700.jpg 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1-300x205.jpg 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1-768x525.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1-18x12.jpg 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-1.jpg 1390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">JAWS is taking a major strategic step forward, with the aim of boosting its performance, streamlining its operations, and consolidating its position as a benchmark player in the high-end packraft and technical bags market.<\/h3>\n\n\n\n<p>By 2026, a new, modern, multi-purpose site will be in place. Designed as a genuine growth gas pedal, it will bring together all the company&#8217;s key functions in a single location, in order to reduce lead times, optimize product development and further enhance the customer experience.<\/p>\n\n\n\n<p>This new-generation site will integrate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An R&amp;D &amp; Innovation office equipped with rapid prototyping tools, advanced hydrodynamic analysis and real-life test benches to validate product performance and reliability.<\/li>\n\n\n\n<li>A centralized logistics center for optimized inventory management, guaranteeing greater availability and faster shipping.<\/li>\n\n\n\n<li>A precision welding workshop using hot-air and high-frequency technologies, ensuring assemblies of exemplary reliability and durability.<\/li>\n\n\n\n<li>A high-performance after-sales workshop with full tracking and tracing capabilities, capable of diagnosing and repairing problems in record time.<\/li>\n<\/ul>\n\n\n\n<p>This configuration will enable JAWS to significantly reduce time-to-market, increase product reliability and offer exemplary responsiveness to its customers, be they sportsmen, professionals or experts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3-1024x585.jpg\" alt=\"\" class=\"wp-image-13987\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3-1024x585.jpg 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3-300x171.jpg 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3-768x439.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3-18x10.jpg 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-3.jpg 1390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>An ambitious roadmap<\/strong><\/h3>\n\n\n\n<p>JAWS pursues a demanding program of continuous improvement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3 new packrafts, including a model designed to rival the best kayaks, even in high-river competition.<\/li>\n\n\n\n<li>5 new canyoning packs with enhanced technical features.<\/li>\n\n\n\n<li>12 new models in a new range: the FUGU, watertight bags incorporating a rigid plug system, designed for both extreme expeditions and demanding urban use.<\/li>\n<\/ul>\n\n\n\n<p>FUGU represents a real breakthrough in its category, combining efficiency, visibility and innovation. Their design, protected in Europe and America, confirms JAWS&#8217; technological and creative lead.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"769\" height=\"509\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-4.png\" alt=\"\" class=\"wp-image-13988\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-4.png 769w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-4-300x199.png 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-4-18x12.png 18w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leadership built on excellence and human capital<\/strong><\/h3>\n\n\n\n<p>Behind this dynamic are passionate and determined teams.<\/p>\n\n\n\n<p>The 2024 and 2025 seasons were marked by major breakthroughs, including a strategic fund-raising round that brought in top-tier partners, notably the Herm\u00e8s Family Office and the B\u00e9n\u00e9teau family.<\/p>\n\n\n\n<p>This financial and industrial support strengthens JAWS&#8217; ability to invest serenely in its innovation projects, optimize its processes and accelerate its deployment in new markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"570\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-6.jpg\" alt=\"\" class=\"wp-image-13990\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-6.jpg 454w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-6-239x300.jpg 239w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-6-10x12.jpg 10w\" sizes=\"(max-width: 454px) 100vw, 454px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>JAWS is moving forward with a solid foundation, a clear vision and unwavering determination<\/strong><\/h3>\n\n\n\n<p>Their ambition: to continue pushing back the boundaries of design and performance, to occupy a leading position on the European scene, in both the high-end packraft and technical bag markets.<\/p>\n\n\n\n<p><strong>Website<\/strong>: <a href=\"https:\/\/www.jaws-expe.com\">https:\/\/www.jaws-expe.com<\/a><\/p>\n\n\n\n<p><strong>Youtube<\/strong>: <a href=\"https:\/\/www.youtube.com\/@jaws_officiel\">https:\/\/www.youtube.com\/@jaws_officiel<\/a><\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"https:\/\/www.instagram.com\/jaws_expe\/\">https:\/\/www.instagram.com\/jaws_expe\/<\/a><\/p>\n\n\n\n<p><strong>Contact:<\/strong> Eric Colcombet, <a href=\"mailto:info@jaws-expe.com\">info@jaws-expe.com<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5-1024x446.jpg\" alt=\"\" class=\"wp-image-13989\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5-1024x446.jpg 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5-300x131.jpg 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5-768x334.jpg 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5-18x8.jpg 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2025\/08\/JAWS-EXPE-PACKRAFT_PRESS-PICTURE-5.jpg 1390w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>JAWS is taking a major strategic step forward, with the aim of boosting its performance, streamlining its operations, and consolidating its position as a benchmark player in the high-end packraft and technical bags market. By 2026, a new, modern, multi-purpose site will be in place. Designed as a genuine growth gas pedal, it will bring [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[355,587,432,437,489,267],"class_list":["post-13822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-innovation","tag-jaws","tag-jawspackraft","tag-packraft","tag-packrafting","tag-the-paddle-sports-show"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JAWS enters a new era of modernization and innovation - The Paddle Sport Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepaddlesportshow.com\/fr\/jaws-enters-a-new-era-of-modernization-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JAWS enters a new era of modernization and innovation - The Paddle Sport Show\" \/>\n<meta property=\"og:description\" content=\"JAWS is taking a major strategic step forward, with the aim of boosting its performance, streamlining its operations, and consolidating its position as a benchmark player in the high-end packraft and technical bags market. 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