{"id":12430,"date":"2024-09-13T13:49:13","date_gmt":"2024-09-13T11:49:13","guid":{"rendered":"https:\/\/www.thepaddlesportshow.com\/?p=12430"},"modified":"2024-09-13T13:49:14","modified_gmt":"2024-09-13T11:49:14","slug":"interview-with-eric-jackson-paddle-sports-show-2024-conference-talks","status":"publish","type":"post","link":"https:\/\/thepaddlesportshow.com\/de\/interview-with-eric-jackson-paddle-sports-show-2024-conference-talks\/","title":{"rendered":"Interview with Eric Jackson\u00a0 \u2013 Paddle Sports Show 2024 Conference &amp; Talks"},"content":{"rendered":"<h2 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color has-link-color has-large-font-size wp-elements-9c1b19d5b742b12e104e987b51323e26\"><em><strong>Join Us at the 2024 Paddle Sports Show for an Inspiring Talk by Eric Jackson\u00a0<\/strong><\/em><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1024x536.png\" alt=\"\" class=\"wp-image-12432\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1024x536.png 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-300x157.png 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-768x402.png 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-18x9.png 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\"><strong>We are thrilled to announce that multiple world champion, Olympian, and industry veteran Eric Jackson (EJ) will be speaking at this year&#8217;s Paddle Sports Show conference and talk program. As one of the most famous and respected whitewater paddlers in the world, EJ&#8217;s passion for paddling is contagious, and his insights into the sport are invaluable.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>In his upcoming presentation, EJ will explore a simple yet powerful theory: for the paddling industry to grow, it\u2019s not only about reaching new demographics but also re-engaging a largely untapped market\u2014lapsed paddlers. These are individuals who once loved kayaking but have drifted away due to life changes like marriage, career shifts, or starting a family. According to EJ, the barriers to re-engaging them are minimal, yet the rewards for the industry could be significant.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Paddle Sports Show<\/strong>: <em>EJ, you\u2019re coming to the Paddle Sports Show this year. What\u2019s the main message you want to get across to the audience?<\/em><br><strong>Eric Jackson<\/strong>: Mainly that we have a demographic that doesn\u2019t get much attention, if any. It\u2019s perhaps the low-hanging fruit that has been overlooked. I\u2019ve been doing some testing in those waters recently.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Paddle Sports Show<\/strong>: <em>Besides developing the brands you\u2019ve worked with, you\u2019ve also run clinics for many years. Is that how you became aware of these lapsed paddlers and the potential they represent for the industry?<\/em><br><strong>Eric Jackson<\/strong>: When I started Apex, I found I was getting a lot of older customers. Quite a few were either already out of the sport or thinking about getting out and hadn\u2019t bought a boat in a long time.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7cc306fa8ec67e8b6cb2c24693a96dce\" style=\"color:#1ea8d2\"><em><strong>&#8220;Few paddlers actually say, \u201cI quit kayaking,\u201d but a week off turns into a month, then a year, and before they know it, it&#8217;s been five or ten years.&#8221;<\/strong><\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Paddle Sports Show<\/strong>: <em>How do you define a lapsed paddler?<\/em><br><strong>Eric Jackson<\/strong>: Few paddlers actually say, \u201cI quit kayaking,\u201d but a week off turns into a month, then a year, and before they know it, it&#8217;s been five or ten years. Some are just paddlers who are no longer buying new gear, and because of that, they\u2019re no longer relevant to manufacturers or dealers. They\u2019re not part of the ecosystem unless they\u2019re active.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-83f2fd9f9e96f5a396ca2a31bba41bf8\" style=\"color:#1ea8d2\"><em>&#8220;<strong>The main thing is to get them excited about kayaking again\u2014enough to take action.<\/strong>&#8220;<\/em><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Paddle Sports Show<\/strong>: <em>What\u2019s the solution in your mind? What can be done, and who can do it?<\/em><br><strong>Eric Jackson<\/strong>: There are plenty of ways to engage this group, and I\u2019ll be sharing some examples in my presentation. The main thing is to get them excited about kayaking again\u2014enough to take action. The steps are simple: 1. Get them into a boat. 2. Help them regain their confidence (through instruction or hand-holding at first). 3. Get them involved in a social group of paddlers again. Anyone can do this\u2014dealers, manufacturers, kayak schools, or kayak clubs. It\u2019s just about creating a path back into the sport for them.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Paddle Sports Show<\/strong>: <em>You\u2019ll also be exhibiting Apex Kayaks, right?<\/em><br><strong>Eric Jackson<\/strong>: Yes! I\u2019m excited to come to my first Paddle Sports Show as Apex Watercraft, bringing my new lightweight kayaks. I\u2019m finally ready to offer them to European dealers. Since they\u2019re made in Portugal, it\u2019s a perfect match. Come by and check them out for yourself\u2014you\u2019ll see what all the hype is about!<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-link-color has-medium-font-size wp-elements-9632bdf9218436a314a0a9d639a3dad6\">Don\u2019t miss Eric Jackson\u2019s talk <strong>September 26th, 9:30 AM<\/strong><\/p>\n\n\n\n<p>For more information about the Paddle Sports Show 2024 conference program, visit: <a href=\"https:\/\/thepaddlesportshow.com\/de\/conferences-talks-program\/\">www.thepaddlesportshow.com\/conferences-talks-program<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">For more about Apex Watercraft, visit: <a href=\"https:\/\/www.apexwatercraft.com\">www.apexwatercraft.com<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1-1024x536.png\" alt=\"\" class=\"wp-image-12433\" srcset=\"https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1-1024x536.png 1024w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1-300x157.png 300w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1-768x402.png 768w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1-18x9.png 18w, https:\/\/thepaddlesportshow.com\/wp-content\/uploads\/2024\/09\/ERIC-JACKSON-TPSS24-CONFERENCE_-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Join Us at the 2024 Paddle Sports Show for an Inspiring Talk by Eric Jackson\u00a0 We are thrilled to announce that multiple world champion, Olympian, and industry veteran Eric Jackson (EJ) will be speaking at this year&#8217;s Paddle Sports Show conference and talk program. As one of the most famous and respected whitewater paddlers in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12432,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[709,713],"tags":[716,498,181,467,267,143],"class_list":["post-12430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-the-paddle-sports-show-2024","tag-eric-jackson","tag-interview","tag-kayaking","tag-paddle-sports","tag-the-paddle-sports-show","tag-whitewater"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview with Eric Jackson\u00a0 \u2013 Paddle Sports Show 2024 Conference &amp; Talks - The Paddle Sport Show<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepaddlesportshow.com\/de\/interview-with-eric-jackson-paddle-sports-show-2024-conference-talks\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Eric Jackson\u00a0 \u2013 Paddle Sports Show 2024 Conference &amp; Talks - The Paddle Sport Show\" \/>\n<meta property=\"og:description\" content=\"Join Us at the 2024 Paddle Sports Show for an Inspiring Talk by Eric Jackson\u00a0 We are thrilled to announce that multiple world champion, Olympian, and industry veteran Eric Jackson (EJ) will be speaking at this year&#8217;s Paddle Sports Show conference and talk program. 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