Product of the Year Awards 2025 | Dealer Buzz Category

The highly anticipated 2025 Product of the Year Awards Ceremony made its exciting return to this year’s Paddle Sports Show in Strasbourg on September 25, 2024. Featuring a wide array of innovative boats, gear, accessories, and products, the ceremony showcased the latest advancements in paddle sports technology and design!

“Crafted with tradition, Engineered for adventure”

A 40-year testament to wood, willpower, and Wisconsin.

As the world’s largest manufacturer of quality canoe and kayak paddles, we remain a privately held company in Northwestern Wisconsin, staffed by paddling enthusiasts. This translates into countless hours spent designing, prototyping, testing, and perfecting each of our paddles. And when that’s done, we go back and look at ways to build them even better. Lighter, stiffer, smarter, more durable, and more beautiful. Our customers have found our paddles to be their long-term companions on all adventures.

nhancing the paddling experience since 1982.

In 1982, whitewater and touring canoeist Dale Kicker and flat-water racer Ron Hultman teamed up to create the first composite tipped canoe paddle. This unique innovation revolutionised the paddle industry and gave birth to Bending Branches. Since that birth, paddles from this Wisconsin company have propelled people to the places and experiences that people dream of. This spirit of adventure continues to drive Bending Branches to enhance your paddling experience.

Branches President – Jason Eccles

“Bending Branches is unique beyond the products we produce.  We take very seriously our role of being good stewards for our customers, employees, community, and environment.  Our team is comprised of a very talented, integrals group of people committed to having fun while making your outdoor experience as enjoyable as possible.”

Find out more on Bending Branches here!

Check out the Industry Party video below ⬇️

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