the paddle sports INDUSTRY news PLATFORM
the paddle sports INDUSTRY news PLATFORM
NEW RELEASE: AZTRON 2021 FOIL BOARD & WING LINE
Aztron announces a brand new range of foil boards and associated equipment. Hard boards, inflatables boards, wings, foils & fins, this collection has it all.
NEW RELEASE: PRIJON’S 2021 NEW BOATS & PADDLES
For 2021 PRIJON announced the release of a new rec boat – the Prilite Vellamo, a river-play whitewater boat – the Pike – and a
NEW RELEASE: THE FURIO & the FREE 100, SECUMAR’S NEW IMPACT VEST & SAFETY BELT
By Anne Fick, Secumar’s PR ManagerAfter an unusual year, with all its Coronavirus related limitations, but yet with many newly acquired watersports friends â one
MAGAZINE: BETTER FOR THE ENVIRONMENT, BETTER FOR YOU – The benefits of products built to last a lifetime
Paddlesport companies are currently striving to find ways to reduce their environmental impact, from improving manufacturing processes and reducing plastic to partnering with organizations focused
MAGAZINE: âWILL WORK FOR GEARâ – The Role of the Pro Paddler in the Age of Social Media
In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it
MAGAZINE: FOILING INTO THE FUTURE – Why the Increasing Popularity of Foiling Benefits SUP
Foiling is changing the SUP Game, opening up more days on the water, and, hopefully, attracting more people to the sport. “The first time the
INTERVIEW: BENOIT TREGUILLY, Marketing Manager, Tahe Outdoors (Formerly Bic Sports)
This autumn, long-time water sports market leader Bic Sport announced a name change, ending a 40-year brand identity in the fields of water and paddlesports.
MAGAZINE: THE RETURN OF THE PRE-ORDER – An increased demand for paddlesport products leads more pre-orders than ever before
With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever, bringing
MAGAZINE: PADDLESPORTS INDUSTRY AGAINST PLASTIC – Paddlesports takes a stand against plastic, avoiding, collecting, and repurposing it.
The rising tide of environmental awareness has continued into a new year and a new decade in the paddlesports industry, with more environmentally-friendly products and
PRODUCT SPOTLIGHT: JP Australia Introduces SUP Surf Wide Line
The Surf and Surf Wide shapes are made to be used in the proper surf conditions for riders of all sizes. All of the Surf
