the paddle sports INDUSTRY news PLATFORM
the paddle sports INDUSTRY news PLATFORM
![Stig Larsson, Level Six Founder](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Stig_Larsson.png)
INDUSTRY NEWS: LEVEL SIX OWNER STIG LARSSON UNBOXING COUNTERFEIT DRY SUIT FOUND ON AMAZON
Unreal video featuring Level Six founder Stig Larsson, unboxing a counterfeit Dry Suit that he bought on Amazon from a brand that was copying not
![Stop plastic in paddle sports industry ©volodymyr-hryshchenko](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Stop_Plastic_News_©volodymyr-hryshchenko.jpg)
MAGAZINE: RE-PACKAGING the PADDLESPORTS INDUSTRY, Taking the first step towards reducing plastic
As companies seek to reduce waste and become more environmentally-friendly, a good place to start is not with the goods themselves but with how they
![SPADE kayaks Joker and Bliss, the new freeride machine for 2021](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/SPADE_JokerBliss_top-1024x683.jpeg)
NEW RELEASE: SPADE KAYAKS ANNOUNCES NEW RIVER PLAY LINE
The Austrian Based Company announced recently the release of two River-Play models, the Bliss and the Joker. Bliss Spade Pro-rider Matze Brustmann: “This is what
![Paddlers on the launching Ramp at a boatercross kayak race](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Pau_worl_cup_confirmation-1024x784.jpg)
MAGAZINE: THE ENTRY OF EXTREME SLALOM IN THE OLYMPIC GAMES PROGRAM, A GOOD THING?…
With the recent International Canoe Federation (ICF) board vote to include menâs and womenâs Extreme Slalom at the 2024 Paris Olympics, whitewater is poised to
![](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/aztron_new_release_Salon_site-1024x514.png)
NEW RELEASE: AZTRON 2021 FOIL BOARD & WING LINE
Aztron announces a brand new range of foil boards and associated equipment. Hard boards, inflatables boards, wings, foils & fins, this collection has it all.
![The new Prijon PIKE combines playing, cruising and creeking in one boat.](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/PIKE-PRO-rot-CAD-Montage-komplett_W.png)
NEW RELEASE: PRIJON’S 2021 NEW BOATS & PADDLES
For 2021 PRIJON announced the release of a new rec boat – the Prilite Vellamo, a river-play whitewater boat – the Pike – and a
![SECUMAR's Impact vest, the FURIO](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/SECUMAR-2021_FURIO_packshot1-1024x1024.png)
NEW RELEASE: THE FURIO & the FREE 100, SECUMAR’S NEW IMPACT VEST & SAFETY BELT
By Anne Fick, Secumar’s PR ManagerAfter an unusual year, with all its Coronavirus related limitations, but yet with many newly acquired watersports friends â one
![Producing products that last © Ross Sokolovski/ Unsplash](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/ross-sokolovski-YKQawNUINXA-unsplash-1024x683.jpg)
MAGAZINE: BETTER FOR THE ENVIRONMENT, BETTER FOR YOU – The benefits of products built to last a lifetime
Paddlesport companies are currently striving to find ways to reduce their environmental impact, from improving manufacturing processes and reducing plastic to partnering with organizations focused
![WILL WORK FOR GEAR - THE ROLE OF THE PRO PADDLER IN THE AGE OF SOCIAL MEDIA](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/BG_Mag20_Paddle_For_Gear-1024x683.jpg)
MAGAZINE: âWILL WORK FOR GEARâ – The Role of the Pro Paddler in the Age of Social Media
In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it
![Connor Baxter Downwind with a foil on Maui ©Starboard:Abraham](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Connor_Baxter_-foil_Maui-©StarboardAbraham-1024x683.jpg)
MAGAZINE: FOILING INTO THE FUTURE – Why the Increasing Popularity of Foiling Benefits SUP
Foiling is changing the SUP Game, opening up more days on the water, and, hopefully, attracting more people to the sport. “The first time the
![Benoit Treguilly, Marketing Manager, Tahe Outdoors](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Benoit_tre-guilly_Tahe_outdoors-1024x870.jpg)
INTERVIEW: BENOIT TREGUILLY, Marketing Manager, Tahe Outdoors (Formerly Bic Sports)
This autumn, long-time water sports market leader Bic Sport announced a name change, ending a 40-year brand identity in the fields of water and paddlesports.
![With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/XII0460.jpg)
MAGAZINE: THE RETURN OF THE PRE-ORDER – An increased demand for paddlesport products leads more pre-orders than ever before
With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever, bringing
![Sian Sykes of Psyched Paddleboarding set out on her SUP to circumnavigate Wales to help raise awareness of single use plastic.](https://www.thepaddlesportshow.com/wp-content/uploads/2021/02/Sian-Fairborne-PLastic-Bottle-1024x810.jpg)
MAGAZINE: PADDLESPORTS INDUSTRY AGAINST PLASTIC – Paddlesports takes a stand against plastic, avoiding, collecting, and repurposing it.
The rising tide of environmental awareness has continued into a new year and a new decade in the paddlesports industry, with more environmentally-friendly products and
![Surf line of JP-Australia SUP 2020. The Surf and Surf Wide shapes are made to be used in the proper surf conditions for riders of all sizes. All of the Surf boards come with a 5 fin setup option and 3 fins, meanwhile, the Surf Wide boards come with a quad fin set. The whole range comes with FCS plugs](https://www.thepaddlesportshow.com/wp-content/uploads/2020/12/JP_australia_Video.png)
PRODUCT SPOTLIGHT: JP Australia Introduces SUP Surf Wide Line
The Surf and Surf Wide shapes are made to be used in the proper surf conditions for riders of all sizes. All of the Surf