Significant Chinese Partnership Deals Signed with ICF Sticky

Significant Chinese Partnership Deals Signed with ICF Sticky

The International Canoe Federation has successfully signed a two year partnership covering three significant agreements; sponsorship, licensing and broadcasting in one of the canoeing’s fastest growing markets. This is positive news for paddlers worldwide. « The Nantong Tieren Sports Goods company…
 Interview: Jason Yarrington Sticky

Interview: Jason Yarrington Sticky

Trailhead Paddle Shack – Trailhead Canoes, Ottawa, Ontario, Canada Trailhead Paddle Shack has been a Canadian landmark for nearly 50 years. It began in 1976 as Trailhead, merging with the Paddle Shack in 2012. We met with co-owner Jason Yarrington…
 When Less is More Sticky

When Less is More Sticky

How simplified products are helping paddlesports work toward a circular economy. A surprising trend is on the horizon: stripped-back products focusing on versatility and durability. Is this the first step to reaching a circular economy?  Being a leader in the…