P2S – Page 45 – The Paddle Sport Show

P2S 7 February 2021 Magazine

MAGAZINE: BETTER FOR THE ENVIRONMENT, BETTER FOR YOU – The benefits of products built to last a lifetime

Paddlesport companies are currently striving to find ways to reduce their environmental impact, from improving manufacturing processes and reducing plastic to partnering with organizations focused on creating cleaner waterways. As beneficial as all this is, perhaps we are overlooking a…

P2S 7 February 2021 Magazine

MAGAZINE: “WILL WORK FOR GEAR” – The Role of the Pro Paddler in the Age of Social Media

In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it begs the question, “What is the role of the pro paddler? Is it changing before…

P2S 7 February 2021 Magazine

MAGAZINE: FOILING INTO THE FUTURE – Why the Increasing Popularity of Foiling Benefits SUP

Foiling is changing the SUP Game, opening up more days on the water, and, hopefully, attracting more people to the sport. “The first time the board rose out of the water onto the foil, and I was surrounded by complete…

P2S 7 February 2021 Magazine, Press Release

INTERVIEW: BENOIT TREGUILLY, Marketing Manager, Tahe Outdoors (Formerly Bic Sports)

This autumn, long-time water sports market leader Bic Sport announced a name change, ending a 40-year brand identity in the fields of water and paddlesports. The new company, Tahe, will carry forward the legacy Bic Sport began in the 1980s,…

P2S 7 February 2021 Magazine

MAGAZINE: THE RETURN OF THE PRE-ORDER – An increased demand for paddlesport products leads more pre-orders than ever before

With the rise of COVID and increased demand for paddlesport products leading to in-store shortages, for 2021, pre-orders are back and bigger than ever, bringing good news and security for the market. The challenge of 2021 will be, can we…

P2S 7 January 2021 Magazine

MAGAZINE: PADDLESPORTS INDUSTRY AGAINST PLASTIC – Paddlesports takes a stand against plastic, avoiding, collecting, and repurposing it.

The rising tide of environmental awareness has continued into a new year and a new decade in the paddlesports industry, with more environmentally-friendly products and a plastic-free approach to paddlesports that is changing the game for consumers and manufacturers alike.…

P2S 9 December 2020 Press Release

PRODUCT SPOTLIGHT: JP Australia Introduces SUP Surf Wide Line

The Surf and Surf Wide shapes are made to be used in the proper surf conditions for riders of all sizes. All of the Surf boards come with a 5 fin setup option and 3 fins, meanwhile, the Surf Wide…