7 February 2021 – The Paddle Sport Show

P2S 7 February 2021 Press Release

INDUSTRY NEWS: LEVEL SIX OWNER STIG LARSSON UNBOXING COUNTERFEIT DRY SUIT FOUND ON AMAZON

Unreal video featuring Level Six founder Stig Larsson, unboxing a counterfeit Dry Suit that he bought on Amazon from a brand that was copying not only their products but also Level Six image as it is sold under the Level…

P2S 7 February 2021 Magazine

MAGAZINE: RE-PACKAGING the PADDLESPORTS INDUSTRY, Taking the first step towards reducing plastic

As companies seek to reduce waste and become more environmentally-friendly, a good place to start is not with the goods themselves but with how they are packaged and shipped. Companies have many options when it comes to being environmentally responsible,…

P2S 7 February 2021 Press Release

NEW RELEASE: SPADE KAYAKS ANNOUNCES NEW RIVER PLAY LINE

The Austrian Based Company announced recently the release of two River-Play models, the Bliss and the Joker. Bliss Spade Pro-rider Matze Brustmann: “This is what I want to take to the Zambezi” “This is our new down river freeride machine.…

P2S 7 February 2021 Magazine

MAGAZINE: THE ENTRY OF EXTREME SLALOM IN THE OLYMPIC GAMES PROGRAM, A GOOD THING?…

With the recent International Canoe Federation (ICF) board vote to include men’s and women’s Extreme Slalom at the 2024 Paris Olympics, whitewater is poised to receive more exposure than ever before. As commercial boats take to the start line, the…

P2S 7 February 2021 Press Release

NEW RELEASE: AZTRON 2021 FOIL BOARD & WING LINE

Aztron announces a brand new range of foil boards and associated equipment. Hard boards, inflatables boards, wings, foils & fins, this collection has it all. Watch the video… You can also check out their products on paddlerguide.com or the Buyer’s Guide 2021. MORE…

P2S 7 February 2021 Press Release

NEW RELEASE: PRIJON’S 2021 NEW BOATS & PADDLES

For 2021 PRIJON announced the release of a new rec boat – the Prilite Vellamo, a river-play whitewater boat – the Pike – and a new whitewater paddle – the Sava! PRILITE VELLAMO – RECREATIONAL A compact, stable and safe…

P2S 7 February 2021 Press Release

NEW RELEASE: THE FURIO & the FREE 100, SECUMAR’S NEW IMPACT VEST & SAFETY BELT

By Anne Fick, Secumar’s PR ManagerAfter an unusual year, with all its Coronavirus related limitations, but yet with many newly acquired watersports friends – one can also be positive. We are confident that we will have an undisturbed watersports season…

P2S 7 February 2021 Magazine

MAGAZINE: BETTER FOR THE ENVIRONMENT, BETTER FOR YOU – The benefits of products built to last a lifetime

Paddlesport companies are currently striving to find ways to reduce their environmental impact, from improving manufacturing processes and reducing plastic to partnering with organizations focused on creating cleaner waterways. As beneficial as all this is, perhaps we are overlooking a…

P2S 7 February 2021 Magazine

MAGAZINE: “WILL WORK FOR GEAR” – The Role of the Pro Paddler in the Age of Social Media

In 2020, many industries are set to increase spending on social media through targeted ads and an influencer-style approach. As paddlesports attempts to compete, it begs the question, “What is the role of the pro paddler? Is it changing before…

P2S 7 February 2021 Magazine

MAGAZINE: FOILING INTO THE FUTURE – Why the Increasing Popularity of Foiling Benefits SUP

Foiling is changing the SUP Game, opening up more days on the water, and, hopefully, attracting more people to the sport. “The first time the board rose out of the water onto the foil, and I was surrounded by complete…